Saturday, 24 November 2012

What is Search Engine Marketing (SEM)

If you are asking what search engine marketing or simply SEM is, then you are fortunately in the right place to know the answer. In this article, you will be provided with some of the most relevant information which you ought to know regarding SEM. All you have to do is to continue reading the details below and know more about this topic.

So what is search engine marketing? Basically, search engine marketing is a summative process in which the two process of search engine optimization or SEO and pay-per-click advertising or PPC are being combined together.
But aside from SEO and PPC, link development, trusted feeds and some other specialized search engine optimization programs can also be a part of SEM. Many people often confuse search engine marketing with search engine optimization; but the truth of the matter is that, SEO is just one essential determinants of SEM.

The main purpose of SEM is to promote a certain website by increasing its online visibility or rankings among search engine result pages or SERPs. Another term which you may also find confusing with SEM is search engine advertising. PPC is actually a form of search engine advertising. In order for you to easily understand what SEM is all about, you just have to rationalize that SEM is the umbrella or simply the general term comprising all of those similar-sounded terms.

There are actually four categories of methods and metrics in order to optimize a website through SEM. The first one is keyword analysis and research. There are these three things which you opt to remember in this category; ensure that the site can be indexed among popular search engines, find the most popular and relevant keywords for the website and its products or services and use those selected keywords on the site in such a way that they will be converted into traffic.

 Next is website saturation and popularity which indicate how substantial the presence of a certain website is. Saturation refers to analyzed number of pages of the site which are being indexed by a search engine. On the other hand, popularity refers to the total number of backlinks the site has. It needs to have pages to contain the keywords which people might be looking for. Consequently, most search engines nowadays include several forms of link popularity in their algorithms to rank websites.

Another category is back end tools which include HTML validators and web analytic tools work by providing data on a site for its visitors and eventually allow the success of a site to be measured. Back end tools can range from simple ones to more complicated traffic counter tools based on page-tagging. There are three major back end tools that are commonly used today. They are the tag-based analytic programs, log file analyzing tools and transaction-based tool. The purpose of HTML validators is to examine the invisible parts of a website, highlight potential problems and address other usability issues. It's highly advisable to use several HTML validators for each test since each can show varying results.

The last but definitely not the least category is whois tools. These tools can reveal the owner of different websites and they can provide useful information about copyright and trademark issues.
Hopefully, you were able to understand the topic being discussed in this article. You can always search for some other related articles about this topic in order for you to thoroughly understand those terms stated above.

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