An effective digital marketing strategy is extremely vital for those developing business ventures and even for those successfully established ones. But as the digital marketing mechanism becomes more complex, ways to become more profitable are even made harder among marketers. Nowadays, social networking media remain as the mainstream of digital channels. Valuable contents on the other hand continue to be the fuel of digital marketing. Aside from the complexity in online marketing proliferation, buyers are becoming more sophisticated than ever that they would research online before purchasing a certain product or any services.
There is no other perfect time to evaluate your digital marketing platform but on your seat right now.
This can be achieved by discussing
the main critical components of your digital marketing tactics and how
these components can work together.
Plan, Audience and Connection
These three are the basic fundamental components of an online
marketing strategy. Planning includes setting up the objectives and
trying to figure out how to attain those objectives. Being successful in
business is not a "come what may" drama. Everything must be planned
ahead of time and every decision must be thoroughly well thought of.
It is also important to target as many types of consumers
possible, but it is also essential to focus on the target market. Gender
and age are just a few factors that may be considered when choosing a
target audience. Conversely, those factors are now easily disregarded to
cater wider range of audience.
Building connection is very essential to a successful digital
marketing campaign. Through social networking media, it is now fairly
easy to build a vast amount of connection around the world. But what
matters most is how to keep those connections on; the key is active
Digital Marketing Media: Earned, Paid and Owned
A number of effective digital marketing media can be very
essential to a certain business. It is strongly advisable to take
advantage over the benefits of online marketing media. The more
integration with these media will most likely make any ventures
There are three types of media used in digital marketing: earned,
paid and owned. Earned media are basically used to generate traffic.
Driving traffic is usually done through content marketing, social
networking and search engine optimization. Paid media are the opposites
of earned media. These are also called paid advertisements. Although
earned media are a lot more practical, paid media are still important as
their platforms are the fastest way to promote a business. Owned media
are however the most effective. Earned and paid media can only drive
potential customers but not those customers who have any intentions to
purchase products or services.
Types of Contents: Dedicated, Supplemental and Social
Dedicated contents are contents placed among other websites to
promote a certain business or company. These contents are those SEO optimized with appropriate keywords in them. Supplemental contents are
the main contents of a website. They are made not to necessarily promote
a business like dedicated contents do, but rather provide relevant
information with regards to customers' inquiries. Social contents are
simply those contents posted among popular social networking sites.
Those are the essential components that should be evaluated to
determine whether a digital marketing strategy is effective or not at