Wednesday, 10 April 2013

What is an Autoresponder and why do I need one?

What is an Autoresponder and why do I need one? This is a question that has been asked by many people in the recent past. Well an Autoresponder is a computer software which automatically sends replies to emails that you have received. It can be programmed to send them at intervals and the time of day you are most comfortable with. The replies it sends range from simple to very complex.

Follow up Autoresponders are the main type since they are mainly used for new subscribers.
There are 2 major categories when it comes this program. The outsourced ASP model and the server side. When using the outsourced ASP model one gets to use the providers facilities and pays a certain monthly or yearly fee. This is the best method as it is simple and easier to implement for the user who may lack technical computer skills. With the server side on the other hand the Autoresponder has to be installed on the server and the user must posses certain technical skills.

Reasons you need one.
Autoresponders are very essential for any business that markets their products online. This is because of the numerous advantages that are associated with it. The messages are usually written in advance and sent to people of some specific category so that they reach the target audience. Below are some of the reasons as to why you may need one.

The first reason as to why you really need an Autoresponder is because you are able to follow up on new and prospective customers. After someone has bought your product or maybe even just looked at it an email can be sent to him asking about his comments on the product and the service. Through their feedback you will easily know whether they liked the product and the areas that need improvement. You will also reach your target group and you will not just be sending emails randomly to people who are probably not even interested in your product. The marketing carried out here is thus very effective.

You will deliver value to your market. When you constantly advice people on issues and products that are related to them you appear as a helpful company. Most people will be attracted to your business and what it is that you have to offer. In order to keep giving the tips and updates then you will definitely need an Autoresponder to do this as it is far more efficient than any other way of keeping your customers updated.

Then the final and probably most important reason that you need one is because it saves you time and money. Here the task of keeping in touch with customers will be automated as the Autoresponder can be programmed to send the messages at certain intervals. The extra time made can then be used to focus on other areas of the business. Also the fact that you do not need to employ somebody to reply to the emails manually could be a way of saving costs.

There you have it on what is an Autoresponder and why do I need one? You now know all you need to know about them and you can easily select the best out there.