Tuesday, 14 May 2013

Information On How to Conduct Effective Paid Internet Advertising

Giving your website maximum exposure is the only way to make your online presence worthwhile. There are many ways of going about this and paid internet advertising is one them. The following tips will help you conduct an effective online advertising campaign.

1. Understand your position in the keywords wars - target long tail keywords 


Before you plunge into paid internet advertising you need to understand how this works. If you skip this part you will waste a lot of advertising resources on activity that will not yield according to your expectations.
All internet advertising activity is keyword centered. Every marketer and competitor in the internet business landscape is engaged in some keyword war. The best way to win this war is to conduct keyword research and settle for profitable long tail keywords. Long tail keywords are more descriptive hence more effective than headwords e.g. the phrase; "Cheap dedicated server hosting reviews" will yield better results that "cheap servers". Headwords are also more expensive to target in comparison to long tail keywords words and phrases which yield more ROI (Return on Investment).

2. Ad type 

Ad type is a key aspect to consider in your internet market strategy. Many newbies in this advertising go for the flashy and easily visible banner display ads. These have nonetheless showed to be less effective when compared to text adverts. Text adverts are more descriptive and many users have become "ad immune" in the sense that they can perceive banner ads as distractive content. Text ads are always cost-effective and more effective in paid internet advertising.

3. Search Engines or Social media?

Paid Internet advertising can be conducted on search engines or on social media platforms. Google Adwords is the most popular program for this type of advertising. Other top search engines, Yahoo and Bing do offer this model of advertising also. If you need more targeted advertising social media platforms such as Facebook, and LinkedIn are the best platforms to patronize. Social media platforms offer the flexibility to set up targeted ads according to user profiles, demographics, preferences and locations. This way advertisers get better results than they would get from spending on search engine Pay Per Click (PPC) advertising. Search engines do enable location targeting but social media platforms are the best for user preferences and demographics targeted advertising.

4. Create a Landing Page

You may wonder why you would need to set up unique landing pages for your paid internet advertising. Landing pages enable you to continue the message you are using on your advertisement. This helps to further engage the prospects that have not only seen your advert but have clicked it to come this far. Objectives of a landing page are not necessarily the same as that of your home page. Landing pages enable you to address your prospect. This is where you implement pre-selling strategies so that when the visitors get to the call to action they are ready to respond positively. Home pages are not necessarily meant for new visitors. Landing pages can be customized to specifically address the needs of new visitors coming to your websites from the adverts.

Custom landing pages created with new visitors in mind enable you to present some special calls to action to the visitors. You may want to use available eBooks and other resources as a way of pre-selling to your prospects. Landing pages gives you that flexibility. These pages can also facilitate easy ads performance tracking. Depending on the size and nature of your campaign you can set up one landing page or various landing pages for your campaign. This works well in cases where the funneling advertising technique is being implemented.

5. Create a compelling call to action 

Bringing a visitor to your website or blog is a huge achievement. With so much competition (which is just a click away) on the web getting someone to come to your website and read through your content is a great step in the right direction. The next thing visitors require after you have implemented successful pre-selling to them is to present a compelling call to action to them. A call to action is what converts your visitor to a customer or a profitable user. Set up a simple and effective call to action by stating exactly what you want your visitors to do. For example, "Download this free eBook on How Conduct Free Internet Advertising". Setting up an effective call to action is very easy when you are clear on what you want a particular landing page to achieve for example; the objective can be a membership purchase, product, purchase or freebie download.