Giving your website maximum exposure is the only way to make your online presence worthwhile. There are many ways of going about this and paid internet advertising is one them. The following tips will help you conduct an effective online advertising campaign.
1. Understand your position in the keywords wars - target long tail keywords
Before you plunge into paid internet advertising you need to understand
how this works. If you skip this part you will waste a lot of
advertising resources on activity that will not yield according to your
All internet advertising activity is keyword centered.
Every marketer and competitor in the internet business landscape is
engaged in some keyword war. The best way to win this war is to conduct
keyword research and settle for profitable long tail keywords. Long tail
keywords are more descriptive hence more effective than headwords e.g.
the phrase; "Cheap dedicated server hosting reviews" will yield better results
that "cheap servers". Headwords are also more expensive to target in
comparison to long tail keywords words and phrases which yield more ROI
(Return on Investment).
2. Ad type
Ad type is a key aspect to consider in your internet market strategy.
Many newbies in this advertising go for the flashy and easily
visible banner display ads. These have nonetheless showed to be less
effective when compared to text adverts. Text adverts are more
descriptive and many users have become "ad immune" in the sense that
they can perceive banner ads as distractive content. Text ads are always
cost-effective and more effective in paid internet advertising.
3. Search Engines or Social media?
Paid Internet advertising can be conducted on search engines or on
social media platforms. Google Adwords is the most popular program for
this type of advertising. Other top search engines, Yahoo and Bing do
offer this model of advertising also. If you need more targeted
advertising social media platforms such as Facebook, and LinkedIn are
the best platforms to patronize. Social media platforms offer the
flexibility to set up targeted ads according to user profiles,
demographics, preferences and locations. This way advertisers get better
results than they would get from spending on search engine Pay Per
Click (PPC) advertising. Search engines do enable location targeting but
social media platforms are the best for user preferences and
demographics targeted advertising.
4. Create a Landing Page
You may wonder why you would need to set up unique landing pages for
your paid internet advertising. Landing pages enable you to continue the
message you are using on your advertisement. This helps to further
engage the prospects that have not only seen your advert but have
clicked it to come this far. Objectives of a landing page are not
necessarily the same as that of your home page. Landing pages enable you
to address your prospect. This is where you implement pre-selling
strategies so that when the visitors get to the call to action they are
ready to respond positively. Home pages are not necessarily meant for
new visitors. Landing pages can be customized to specifically address
the needs of new visitors coming to your websites from the adverts.
Custom landing pages created with new visitors in mind enable you to
present some special calls to action to the visitors. You may want to
use available eBooks and other resources as a way of pre-selling to your
prospects. Landing pages gives you that flexibility. These pages can
also facilitate easy ads performance tracking. Depending on the size and
nature of your campaign you can set up one landing page or various
landing pages for your campaign. This works well in cases where the
funneling advertising technique is being implemented.
5. Create a compelling call to action
Bringing a visitor to your website or blog is a huge achievement. With
so much competition (which is just a click away) on the web getting
someone to come to your website and read through your content is a great
step in the right direction. The next thing visitors require after you
have implemented successful pre-selling to them is to present a
compelling call to action to them. A call to action is what converts
your visitor to a customer or a profitable user. Set up a simple and
effective call to action by stating exactly what you want your visitors
to do. For example, "Download this free eBook on How Conduct Free
Internet Advertising". Setting up an effective call to action is very
easy when you are clear on what you want a particular landing page to
achieve for example; the objective can be a membership purchase,
product, purchase or freebie download.