This new form of establishing a new and strong online presence can actually make you standout in your market competition. But why branding has become really popular and widely used by many internet marketers, SEOs in post penguin era where everything is becoming more and more complex?
I have been in the search and online marketing industry for a while and based on what I have noticed and experience on branding, the main reasons are:
It helps you build authority - Authority is very important in every form of online and offline based marketing. This is much widely accepted than being anonymous and new to your industry. Also, the success of being an authority in your industry can generate you more qualified visitors and can make you become a reference by people in your industry who are following you or actively visiting your website to learn new knowledge and information in your niche.
How to build authority
You can become authoritative in your niche by actively providing relevant information to your target audience in a form of infographic, video presentation, document sharing and the most important of all these is content. Also, you can establish your own strong online presence by participating in community discussion such as forums, webinars and even blog commenting where most active people in your industry gather and meet up to share their knowledge and experience.
It helps you develop strong online presence - Online presence plays important parts in digital marketing because this is where trust always earn and gain. Branding requires a lot of qualified audience and active communities to help you build a strong online presence. Since this will decide how authoritative you can be, it is imperative that you should be visible in almost all communities and discussions within your niche to easily find your target audience and to increase your existence in your industry.
How to do this?
You can increase your online presence by participating in question and answer sites, content distribution (guest blog and document presentation) on active and highly visited website in your niche. By attracting people in your industry through content, video and document presentation you will provide to help them learn new information. People always seek for good information and if you consistently provide what they need, you definitely have a strong online presence.
It increases your online reputation - The more branded that you are becoming, the good online reputation you will earn from your hard work and efforts that you spent to develop your online presence. Being known as an expert in a particular field in your niche will help you attract more attention of the people in your industry. Since you are acknowledged as a reliable person in your industry, you can easily influence your audience to help you share your remarkable work to their community.
It attracts more traffic - Once you proved that you are an expert in your field or niche, many of your regular readers and followers will link to you, reference you and refer you to their own community which will change your referral traffic statistics and strengthen your link profile. Also, you will have a higher chance to become more visible in SERPS because of the authority of your website that can increase your click through rate and change the statistics of your organic visitors.